Samsung, which needs to reassure skittish investors that it can continue to grow, hopes curved TVs will become must-have elements of home entertainment. In addition to the 105-in, a range of 55-in, 65-in and 78-in curved UHD sets is due to hit the market later this year. Once the flap blows over the South Korean behemoth, the world's biggest maker of smartphones and televisions, is likely to be more concerned by a sceptical response to the curved TVs. I think it looked worse for Michael Bay than it did for Samsung,” said Brian Blau, a research director at Gartner who was in the audience. Samsung did not immediately respond to requests for comment but there was no disguising the speed with which some executives left the hall after the event. Then the prompter went up and down – then I walked off. I got so excited to talk, that I skipped over the Exec VP’s intro line and then the teleprompter got lost. I rarely lend my name to any products, but this one is just stellar. The Hollywood A-lister subsequently posted an explanation on his blog. More charitable souls expressed sympathy, saying Bay suffered stage fright, if not an anxiety attack. Can't blame him for seizing the opportunity,” said another. “I've often wanted to walk out of a Michael Bay embarrassment too. “Haven't cringed like that since Transformers 2,” said one commentator. Twitter duly trended, and not in a kind way. Then the executive resumed the presentation solo.
I'm sorry.”Īn excruciating silence descended before Stinziano, marooned, asked for the audience to applaud. “The curve? How do you think it's going to impact how viewers experience your movies?”īay quailed, hunched his shoulders and scuttled off stage. Cajoling from Joe Stinziano, Samsung's executive vice president, did not work. The teleprompter appeared to malfunction and Bay froze. Who better than the director of the Transformers franchise to convince us of the transformative power of a television designed to wow consumers and help safeguard Samsung's future? Hundreds of journalists and industry professionals, gathered in a Las Vegas hall for the world's biggest gadget expo, watched Bay take his position in front of a 105-in screen with bright, hyper-sharp images. He strode into the spotlight of the Consumer Electronics Show on Monday to praise the company's ultra-high definition curved TVs as a technology whose time had come.
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